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Affiliate program software Build, launch, and grow affiliate programs that drive real revenue - with full tracking, flexible commissions, and automated payouts.
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Glossary Program Types
Reseller program

Reseller program

Definition

A partnership model where third-party businesses purchase or license your product and resell it to their own customers, earning a margin or commission.

How Reseller program work

Resellers take on more responsibility than affiliates — they handle sales, sometimes support, and often billing for their customers. In return, they receive discounted pricing, a margin on sales, or a revenue share. Reseller programs are common in software, where agencies or consultants bundle a vendor's tool as part of their service offering.

Why it matters for your program

Reseller programs extend your sales reach without requiring you to hire a direct sales team. Resellers bring their own existing customer relationships, domain expertise, and trust — making them effective at selling your product into segments or geographies you would struggle to reach alone.

Category Program Types
Common in SaaS, software, B2B tools
Payout trigger Sale or subscription payment
Typical rate 20–40% margin or discount
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