Referral marketing

Referral marketing is activated through referral programs that give customers a shareable link or code. When a friend signs up using that link, both parties may be rewarded. Unlike affiliate marketing — which uses professional marketers — referral marketing relies on the genuine enthusiasm of existing users and the trust their recommendations carry.

Referred customers arrive with built-in trust and a higher probability of converting. Research consistently shows that people are significantly more likely to try a product recommended by someone they know than one they discovered through advertising. Referral marketing systematises this natural word-of-mouth behaviour with a trackable, incentivised structure.