Partner program
A broad category covering any formal arrangement where a business works with external parties — affiliates, resellers, agencies, or integrators — to drive growth.
How Partner program work
Partner programs define the terms of engagement: commission structure, onboarding process, portal access, and support resources. Different partner types operate under different models — affiliates earn commissions, resellers take margins, agencies earn referral fees. The program owner manages all partner types through a single partner management platform.
Why it matters for your program
A structured partner program is more scalable than managing individual partner relationships ad hoc. Clear terms, a professional partner portal, and reliable payouts signal that you are serious about the partnership — which attracts better partners and keeps them engaged longer.
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