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Glossary Partner Management
Partner approval

Partner approval

Definition

A vetting step where program owners review affiliate applications and manually approve or reject them before granting access to the program.

How Partner approval work

When partner approval is enabled in Partnero, new affiliate signups enter a pending state. The program owner reviews the application — checking the applicant's website, content, audience, and alignment with the brand — and approves or rejects with optional feedback. Approved partners immediately receive onboarding communications and portal access.

Why it matters for your program

Manual approval lets program owners control who represents their brand. It is especially important for programs with strict brand guidelines or those in regulated industries. The trade-off is friction in partner acquisition — high-quality affiliates who are used to instant access may choose a competitor's program if your approval process is slow.

Category Partner Management
Common in Brand-conscious and regulated programs
Payout trigger N/A — process
Typical rate N/A — process
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