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Affiliate program software Build, launch, and grow affiliate programs that drive real revenue - with full tracking, flexible commissions, and automated payouts.
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Glossary Partner Management
Individual commission rate

Individual commission rate

Definition

A custom commission rate assigned to a specific affiliate that overrides the program's default rate — used to reward top performers or negotiate special terms with strategic partners.

How Individual commission rate work

In Partnero, individual commission rates are set at the partner account level. When the partner generates a conversion, the system applies their individual rate rather than the program default. This can be a higher rate for a key affiliate or a lower rate agreed as part of a volume deal.

Why it matters for your program

Not all affiliates are equal. Your top 20% of affiliates likely drive 80% of your program's revenue. Individual commission rates give you the flexibility to reward those partners without raising rates across the board — protecting margin while maintaining a competitive edge where it matters most.

Category Partner Management
Common in Programs with tiered partner relationships
Payout trigger Per conversion at custom rate
Typical rate Negotiated per partner
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Affiliate program software
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