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Affiliate program software Build, launch, and grow affiliate programs that drive real revenue - with full tracking, flexible commissions, and automated payouts.
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Affiliate tracking & attribution
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Referral program software Turn happy customers into your most powerful growth channel.
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Glossary Tracking & Attribution
First-party cookie

First-party cookie

Definition

A tracking cookie set directly by the website a visitor is browsing — more reliable than third-party cookies and largely unaffected by modern browser privacy restrictions.

How First-party cookie work

When a referred visitor lands on your site, Partnero's tracking snippet sets a cookie under your domain. Because it originates from your own domain rather than an external ad network, it is treated as a first-party cookie. First-party cookies are not blocked by Safari's Intelligent Tracking Prevention (ITP) or Firefox's Enhanced Tracking Protection in the same way third-party cookies are.

Why it matters for your program

As browsers increasingly restrict third-party cookies — and Chrome's own deprecation plans have signalled where the industry is heading — first-party tracking is no longer just a nice-to-have. Programs that rely on third-party cookies risk significant attribution loss. Partnero is built on first-party cookies by default.

Category Tracking & Attribution
Common in Modern affiliate platforms
Payout trigger N/A — tracking mechanism
Typical rate N/A — tracking mechanism
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Affiliate program software
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