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Glossary Analytics & Performance
Earnings per click (EPC)

Earnings per click (EPC)

Definition

The average revenue generated per affiliate link click — calculated by dividing total commissions earned by total clicks — a key metric affiliates use to compare program profitability.

How Earnings per click (EPC) work

EPC = total commissions ÷ total clicks. If an affiliate generated $500 in commissions from 1,000 clicks, their EPC is $0.50. EPC is calculated per affiliate in Partnero's reporting. A higher EPC signals a more efficient and profitable program from the affiliate's perspective.

Why it matters for your program

Affiliates use EPC to decide where to focus their promotional effort. A program with a high EPC will attract more affiliate time and resources than a low-EPC competitor — even if the commission rate appears higher on paper. Understanding your program's EPC relative to competitors helps you position your program more effectively in recruitment conversations.

Category Analytics & Performance
Common in All affiliate programs
Payout trigger N/A — metric
Typical rate $0.10–$2.00+ depending on niche
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