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Affiliate program software Build, launch, and grow affiliate programs that drive real revenue - with full tracking, flexible commissions, and automated payouts.
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Glossary Tracking & Attribution
Custom tracking link

Custom tracking link

Definition

An affiliate tracking link that uses a branded custom domain rather than the affiliate platform's default URL, improving click-through rates and brand consistency.

How Custom tracking link work

Instead of a link like track.partnero.com/ref/partnerkey, a custom tracking link uses a domain you control — such as go.yourcompany.com/ref/partnerkey. The custom domain is configured in Partnero and routes through the same tracking infrastructure. Partners see your brand in the URL, not the platform name.

Why it matters for your program

Branded tracking links perform better in two ways: they are more likely to be clicked (familiar domain, no third-party name) and less likely to be flagged by link preview tools or spam filters. For high-volume affiliate programs, even a modest improvement in click-through rate translates to measurable revenue uplift.

Category Tracking & Attribution
Common in Professional affiliate programs
Payout trigger N/A — tracking mechanism
Typical rate N/A — tracking mechanism
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Affiliate program software
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