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Affiliate program software Build, launch, and grow affiliate programs that drive real revenue - with full tracking, flexible commissions, and automated payouts.
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Glossary Tracking & Attribution
Coupon code tracking

Coupon code tracking

Definition

A method of attributing sales to affiliates through unique discount codes rather than clickable tracking links.

How Coupon code tracking work

Each affiliate is assigned a unique promo code. When a customer applies the code at checkout, the sale is attributed to that affiliate and the commission is triggered. Partnero auto-syncs coupon codes with Stripe, Shopify, Paddle, and WooCommerce — so codes are generated and tracked without manual setup on each platform.

Why it matters for your program

Coupon tracking solves attribution for channels where links are not practical — podcasts, YouTube videos, live events, and print. It also appeals to customers who actively seek discounts before purchasing, making it a conversion tool as well as a tracking method. For influencer programs, a branded code is often more shareable than a long URL.

Category Tracking & Attribution
Common in Influencer programs, podcasts, e-commerce
Payout trigger Customer applies code at checkout
Typical rate Same as standard affiliate commission
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Affiliate program software
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