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Features
Affiliate program software Build, launch, and grow affiliate programs that drive real revenue - with full tracking, flexible commissions, and automated payouts.
White-label affiliate portal
Commissions & rewards
Affiliate tracking & attribution
Actionable analytics & insights
Automated payouts
Managed payouts
Coupon code tracking
Partner messaging
Affiliate contests & bonuses
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Referral program software Turn happy customers into your most powerful growth channel.
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Glossary Tracking & Attribution
Cookie window

Cookie window

Definition

The period during which a tracking cookie remains active in a visitor's browser — any conversion within this window is attributed to the referring affiliate.

How Cookie window work

When a visitor clicks an affiliate link, a cookie is set with an expiry date. If the visitor returns and converts within that period — whether in the same session or days later — the affiliate earns the commission. Common cookie windows range from 30 to 90 days. Partnero allows program owners to configure cookie windows per program.

Why it matters for your program

A longer cookie window benefits affiliates by capturing conversions from visitors who take time to evaluate a product before buying. For SaaS products with longer sales cycles, a 60 or 90-day cookie window can significantly increase affiliate earnings — and therefore program attractiveness.

Category Tracking & Attribution
Common in All cookie-tracked programs
Payout trigger Conversion within the window
Typical rate 30–90 days (configurable in Partnero)
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Platform
Affiliate program software
Affiliate link & coupon tracking Commissions & rewards White-label partner portal Automated payouts Managed payouts by Partnero Analytics & performance Partner messaging Partner contests
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