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Glossary Tracking & Attribution
Cookie tracking

Cookie tracking

Definition

A method of affiliate tracking that stores a small file in a visitor's browser when they click an affiliate link, attributing any subsequent conversion within the cookie window to that affiliate.

How Cookie tracking work

When a referred visitor lands on your site, a cookie is placed in their browser containing the affiliate's identifier and an expiry timestamp. If the visitor converts before the cookie expires, the sale is attributed to the affiliate. Partnero uses first-party cookies — set directly by your domain — for greater reliability across modern browsers.

Why it matters for your program

Cookie tracking is the most widely-used attribution method and is easy to implement. The main limitation is that cookies can be cleared, blocked, or expire before a visitor returns to convert. This is why choosing first-party cookies and a generous cookie window matters for accurate attribution.

Category Tracking & Attribution
Common in All web-based affiliate programs
Payout trigger Conversion within cookie window
Typical rate N/A — tracking method
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