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Affiliate program software Build, launch, and grow affiliate programs that drive real revenue - with full tracking, flexible commissions, and automated payouts.
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Affiliate tracking & attribution
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Referral program software Turn happy customers into your most powerful growth channel.
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Glossary Commissions & Rewards
Commission rate

Commission rate

Definition

The percentage or fixed amount a partner earns per successful conversion — the primary variable in determining how financially attractive your affiliate program is.

How Commission rate work

Commission rates are set at the program level and can be overridden for individual partners or specific products. A 20% rate on a $100 sale pays $20 per conversion. Rates vary widely: SaaS programs typically pay 20–40% due to high LTV, while e-commerce programs often pay 5–15%. Partnero supports percentage and fixed-amount commission models.

Why it matters for your program

Your commission rate signals how much you value your partners. It also determines how competitive your program is in your niche. Affiliates can compare programs easily — if your rate is materially below what comparable programs offer, your best potential partners will focus their effort elsewhere.

Category Commissions & Rewards
Common in All affiliate programs
Payout trigger Per conversion
Typical rate 5–40% (industry dependent)
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Affiliate program software
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