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Affiliate program software Build, launch, and grow affiliate programs that drive real revenue - with full tracking, flexible commissions, and automated payouts.
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Glossary Analytics & Performance
Click-through rate (CTR)

Click-through rate (CTR)

Definition

The percentage of people who click an affiliate's link after seeing it — calculated as clicks divided by impressions or link views.

How Click-through rate (CTR) work

CTR is tracked at the affiliate link level. A high CTR indicates that an affiliate's content, placement, and audience are well-matched to your product. A low CTR may indicate poor audience-product fit, weak creative, or a low-trust placement. CTR data in Partnero is available per partner and per link.

Why it matters for your program

CTR is a leading indicator of affiliate quality. Before a sale can happen, a click must happen. Affiliates with consistently high CTRs are generating genuine interest in your product — as opposed to those who may be generating clicks through incentivised or low-quality placements.

Category Analytics & Performance
Common in All affiliate programs
Payout trigger N/A — metric
Typical rate Varies widely by channel and niche
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