Affiliate marketing
A performance-based marketing channel where businesses pay external partners a commission for driving measurable results — paying only when results are delivered.
How Affiliate marketing work
Affiliates promote a business through content, email, paid ads, or social media using unique tracking links or codes. When a referred visitor converts, the affiliate earns a commission. The program owner controls commission rates, cookie windows, payout schedules, and partner eligibility through affiliate management software.
Why it matters for your program
Affiliate marketing is one of the most cost-efficient acquisition channels available because the payment model is inherently results-based. There is no wasted spend on impressions or clicks that don't convert. For both SaaS and e-commerce businesses, affiliate marketing can represent a significant portion of new customer acquisition at a predictable cost.
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